How do you help an unknown electric car brand introduce itself and take over the category conversation ?
We triggered a social debate with a clever campaign proudly displaying life-sized Mobilize Duo alongside large empty spaces, with headlines challenging our audience to think about the 'space' that cars take up in our society.
With this arresting visual trick, we not only intrigued the audience, but also literally demonstrated how Mobilize is tackling that space, injecting a hit of fresh air into the city with the smart solutions it's been waiting for.
